About Us

ReelDx is a start-up company in the health IT space. We are a team of experienced entrepreneurs, medical professionals, and technologists, focused on improving the use of stored video in medical applications.

Who We Are

ReelDx: a small team with big ideas

David Spiro and Bill Kelly founded ReelDx in 2013. David had first recognized the power of recording video of patient-doctor interactions while on faculty at Yale. Bill, who spent 12 years as CEO of Learning.com and who co-founded one of the companies that became WebMD, recognized the educational opportunity to deliver patient stories securely into the narrative via video.

Together, the team developed the vision of ReelDx: to provide an easy to use, secure, HIPAA-compliant platform for medical videos – integrating them into educational learning platforms, and creating, storing, and sharing them safely.

Julia Alena joined ReelDx in 2016 as Vice President and Chief Customer Officer, bringing years of customer-centric leadership to the business.  In 2017 she was chosen to lead the overall strategic direction of ReelDx as President and Chief Executive Officer.

ReelDx has solved the core problems of video in the medical environment: security and HIPAA compliance, storage and efficient sharing, and reliable and easy playback on any device. ReelDx’s medical education videos run on their medvid.io platform, a powerful technology created just for asynchronous medical and clinical video creation, storage, and sharing.

What medical professionals say about ReelDx and medvid.io

“The beauty of ReelDx is cases that are hard to come by; these special nuggets that you often have to search for during your residency, which is never long enough to capture them all.” Dr. Bruce Birk, Pediatrician

“As we move forward, we’re confident in the medvid.io platform to handle secure video capture and sharing within our community.” Juan González, Co-Founder and CEO of InsightMedi 

"I use ReelDx every time I teach. I rely on ReelDx to highlight diagnostic signs, guide clinical reasoning, and more." Brent Norris, MPAS at PUO’s Physician Assistant Program

“No other platform available handles video as effortlessly and securely as medvid.io from ReelDx.” Kulmeet Singh, Founder and CEO of Twistle

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